We’re fresh back from the NAB show - here are some takeaways about how media execs are looking to solve business needs, and how Zapp, our SaaS app-building platform, connects the dots:
AS THE VELOCITY OF CHANGE INCREASES, FLEXIBILITY IS MORE IMPORTANT THAN EVER
Optimizing business success can require frequent experimentation and change. With Zapp, you can mix and match components to build the app that suits your needs, and then test, learn, and iterate remotely without requiring new builds or app store submissions.
Our TV customers find this unique architecture particularly useful when it comes to promoting certain shows based on real-time events (like premieres and finales), requiring changes to real-time events in a matter of minutes, and then changing layouts again to promote a slate of shows, ALL without requiring resubmission to the app store. This same infrastructure allows clients to add and change plugin partners to keep their apps as agile as their business choices.
MEDIA BRANDS ARE ALL ABOUT BUILDING BRAND EQUITY BY DELIVERING CONTENT DIRECTLY TO THEIR AUDIENCES
Reclaiming and owning audiences - rather than sharing fans and data with 3rd-party social and video platforms - is fundamental for building a modern media business and brand equity.
However, as audiences are fickle and fragmented across multiple platforms and devices, standing out in the crowd to attract and engage audiences is becoming increasingly harder.
This is why media executives are recognizing the value in having a solution to manage their entire media strategy - an orchestration layer that spans a complete media offering including all types of media. WITH SO MANY VIDEO AND OTT COMPANIES AT NAB, OUR HOLISTIC APPROACH TO MEDIA STOOD OUT
We believe that to succeed in today’s market flexibility and variety are all part of our customers’ media strategies and are required to attract audiences to tune in and continue coming back.
That’s why we not only excel in video (serving some of the top television networks around the world) but we also offer tools for publishers, podcasts, and radio stations to distribute their media, and enhance their offerings with CRM, login, OVPs, multiple data sources, AR video hotspots and interactive voting and contests.
CUSTOMERS ARE LOOKING FOR “CLOUD GLUE” TO CONNECT THEIR INCREASINGLY CLOUD-BASED PARTNERS’ SERVICES IN THEIR APPS
A growing number of our clients work with an arsenal of cloud providers serving their businesses. However, integrating services sourced from multiple cloud partners requires development time and money.
This is why cloud service providers are excited by our Zapp platform design that provides an orchestration layer to connect cloud services to customers’ apps across mobile, OTT and smart TV platforms without the need for in-app integration.
Applicaster integrates cloud-services into the Zapp platform by developing plugins that are made available to our customers, giving them the choice and flexibility to choose what best suits their business needs.
For cloud service providers offering services sourced from multiple acquired companies, simplifying integration by using Zapp platform built-in plugins is the only way to bypass integration queues and headaches, and to monetize services faster.