Answers for the Streaming Industry Hub

As streaming services scale across devices and regions, operational complexity increases. Managing multiple codebases, coordinating releases, handling monetization changes, and monitoring performance can quickly overwhelm teams.

Increasing engagement and retention is one of the most important goals for streaming apps. In a competitive OTT landscape, content alone is not enough. Modern streaming platforms must continuously optimize the user experience, personalize intelligently, and adapt quickly to user behavior.

OTT apps optimize monetization without rebuilding apps by using server-driven architectures, centralized configuration, and built-in experimentation tools. Instead of...

OTT platforms scale across regions and devices by combining cloud-based infrastructure, centralized app management, server-driven UX control, and cross-platform...

Sports streaming apps operate in one of the most demanding environments in the OTT industry. Live events, unpredictable traffic spikes, real-time engagement, and passionate audiences require more than basic video delivery.

Traditional OTT app development involves building and maintaining custom codebases for mobile, Smart TVs, and web platforms. While this approach can offer full control,...

An enterprise-grade streaming app is defined by its ability to scale, adapt, and operate reliably across millions of users and multiple devices. Beyond basic content...

OTT apps in 2026 must go beyond basic streaming functionality. As competition increases and user expectations evolve, streaming platforms need advanced capabilities that enable flexibility, scalability, and continuous optimization across devices.

Server-driven UI (SDUI) enables A/B testing in OTT apps by separating the user interface from the app code. Instead of rebuilding or resubmitting apps for every...

Server-driven UI (SDUI) in streaming apps is an architecture where the app’s user interface is controlled dynamically from the server rather than hard-coded into the...